Melissa Barker

Social Media Strategist,
Textbook Author, and
 Instructor

I eat, sleep, and breathe social media. To say the least, I have a passion for this field! Social media marketing is the future and lifeline of marketing. To survive in business, one must be tuned into what consumers are saying and what competitors are doing online. However, it cannot stop there; it has to be taken a step further: seeking feedback from the consumer and using it. The power and impact of social media is boundless if used effectively.

So, who am I? I love deadlines and a fast paced environment. Social media and marketing in general may be seen as a soft science but I think numbers have to be used, metrics are key, and proving ROI is critical. This is the philosophy I live by and bring to the table as the Social Media Strategist at Integra Telecom, where I develop and oversee the implementation of social media initiatives and train the sales team on social media tactics.

"The world is run by those who show up." - Robert B. Johnson