I eat, sleep, and breathe social media. To say the least, I have a
passion for this field! Social media marketing is the future and
lifeline of marketing. To survive in business, one must be tuned into
what consumers are saying and what competitors are doing online.
However, it cannot stop there; it has to be taken a step further:
seeking feedback from the consumer and using it. The power and impact of
social media is boundless if used effectively.
So, who am I? I love deadlines and a
fast paced environment. Social media and marketing in general may be
seen as a soft science but I think numbers have to be used, metrics are
key, and proving ROI is critical. This is the philosophy I live by and
bring to the table as the Social Media Strategist at Integra Telecom, where I
develop and oversee the implementation of social media initiatives
and train the sales team on social media tactics.
"The world is run by those who show up." - Robert
B. Johnson